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Marketing Strategy and Planning

Social Media Strategy

Everyone is online today and social media seems to be the place people go to for news, information and resources. Most, are searching for this information from people and companies they already trust.

We can help you create an effective social media strategy and ongoing management plan that help you create connections and community with your audience.

We help you to select the social media platforms that will best fit your goals and needs. Not everyone needs the same platform, and certainly no one needs all of them. We guide you on the type of content you should post, your style, frequency of posts and more.

We want to help you reach and build your community and build your brand.


How do our social media strategy services work?

  1. Audit your current social media
  2. Audit your competitors social media
  3. Deliver a strategy that gives you a realistic roadmap to take your social media to the next level.

Social Media Audits

Social Media Audit Components

Here’s what we look at when auditing yours and your competitors social media efforts


  • Customers
  • Social media platform selection
  • Content topics and themes
  • Your editorial calendar
  • Website integration
  • Email integration
  • Employee guidelines and participation
  • Customer participation
  • Contests and promotions
  • Social media advertising
  • Metrics and goals
Inbound Marketing
Social Media Marketing

3-6 Month Social Media Management Process

We believe the best place for your social media management is within your company. Why? Because outsourcing social media long term has proven to be ineffective. No other company cares about your business like you do and they don’t know your business as well as you do either.

But, we do understand that businesses need help for a little while until they can grab ahold of the reins and manage their own social media. It’s been found that companies trust their online presence to a social media management company, like us, for around 3-6 months.

In those 3-6 months, we help to get you moving forward with a consistent plan. While we manage your social media, we measure interactions, growth and frequency to optimize what will work best for you.
Once your community has grown and strengthened, we’ll pass the reins back over to you with the information you need to continue to grow and succeed.

Here’s What We Will Do

Here’s what you can expect from us with our social media management services:

  • Support and promotion of your brand
  • Deliver a 7 days/week content schedule
  • Create and send online campaigns
  • Management of online ads
  • Optimize original blog posts
  • Distribute in-house content
  • Provide monthly reports


If we’ve done our job well, you will be able to take back the reins on all social media responsibilities after 3-6 months. Based on our research, work and analytics, you will know exactly what you need to do. Most importantly, you will be able to bring your social media back in-house.

Social Media Marketing
Social Media Marketing

Social Media Services We Offer

  • Page Management
  • Page Creation if needed
  • Cover Designs
  • Profile Designs
  • Timeline Management
  • Social Website Integration (WordPress CMS only)
    • Badges
    • Social Plugins
    • Personal Widgets
    • Brand Widgets
  • Social Content Management
  • Unique Posts